Add the all the activism of individuals and advocacy groups, and there's a lot of irons in the fire for Objectivism. But of course, there is always more that can be done.
I think the ARC could really benefit from a more aggressive visual campaign. People respond well to visuals, and are generally more drawn in by a photo or video than text (not that text isn't important!). Visuals can be an excellent way to "cast a net" for potential people open to Objectivism, who will watch a video/multimedia piece and hopefully click on a link to ARC's homepage and read some op-eds. Visuals are great for an initial hook.
Some ideas for improving the visual campaign:
- More more more video op-eds. These videos are easily linked to in emails or blogs. Videos can attract those who wouldn't read through a long bulk of text. The ARI can provide a contrasting opinion by leaving op-ed video comments on top issues. YouTube has a huge community that the ARI could really tap into.
- Multimedia pieces on programs of ARI including the summer internship program, essay contests, Objectivist conferences, and the Objectivist Academic Center. I personally want to know more about the internship and the OAC. Having read all I can on the site, I'm still left with many questions that I think a comprehensive multimedia piece would answer.
- Video how-to's on starting an Objectivist club. These can feature already successful clubs and stories of how they got their start, how they attracted people, and how they remained active. I think information on how to generate interest in Ayn Rand, and then hold that interest, would be valuable to students who'd like to start a club, but are skeptical of their peers' attention.
- Informational/journalistic video of ARI's Free Books to Teachers Program. This one's been sitting on the back for my mind for a while. Start off with a quick explanation about how the program works, how many books it's gotten out, etc. Then move more specific by interviewing teachers and professors who use the books in their curriculum. Give real life audio or video of a class discussing the book. Maybe follow the path of a class set as it's ordered, shipped off, opened, and then studied by a class (this all looks good in my head btw). I think real life testimonies of teachers and students about the program will help it gain publicity. The video could also highlight some obstacles of teaching the book (getting kids through a 1200 page novel, including 60 pages of Galt's speech). Maybe even turn it into it's own site where educators can discuss the book and teaching methods.
- Not quite ARC related, but I wonder if The Objective Standard or The Undercurrent would ever expand to visual platforms. I'm not sure if they need to. But if they did, the publications could easily make use of any of these techniques for their sites.